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Table of ContentsThe Growing Internet Market

The Internet market is the fastest growing market in the world.  Your business needs to be on the Web right now to tap this market or else your competitors will.  I can show you how to take full advantage of this exciting new medium now.  The following table summarizes a number of independent surveys that help give us a good idea of how big the Web is today.

* Internet Usage Estimates

According to Business Week (Apr 25 1997), Internet use has nearly doubled from a year ago.  Computer Intelligence (June 20 1997) found the number of people accessing the Internet via ISPs has more than tripled since last year.  Odyssey says that consumers expected to buy online will grow from 39% in 1997 to 55% in 2001.

Source Date Definition Users
Neilsen 6-97 Internet users 50M
Business Week 4-97 Worldwide Web users 40M
FIND/SVP 5-97 Current U.S. users 31.3M
Georgia Institute 6-97 Internet Users 30M
Computer Intelligence 6-97 U.S. users using an ISP 17.6M
Computer Intelligence 6-97 U.S. users using an Online Service 16.0M

* Internet Hosts

Internet hosts reached 9.5 million, nearly double the January 1995 total of 4.9 million.

Internet Hosts Growth Chart
Internet Host Distribution Chart

* Domains & Websites

As of May 14 there were 325,444 domains registered with the interNIC.  Of these, 288,873 (89%) are .com domains.  In March alone, 42,101 domains were added.

More importantly, 190,255 (58%) of these domains have Web sites associated with their names.  Business Week claims that "As of January 1, the Web included some 200,000 Web sites, or servers, that offered close to 20 million pages of information."  Recently, WebCrawler reported its search engine has contacted almost 150,000 different servers since April 1994.
Some estimates from: Internet Domain Name Database

* But What Does All of This Really Mean?

For business owners (large and small) this means that every month, tens of thousands of companies start advertising themselves on the Internet.  For the ones that do, the Web is reaching far more customers than conventional advertising.  And it is a fraction of the cost of a typical TV, radio, or newspaper ad.

*Heavy-user U.S. Markets

The most on-line traffic is generated by California (San Francisco, San Jose, Los Angeles, San Diego), Austin TX, Virginia, Hartford/New Haven CT, Washington DC, Boston, New York, New Jersey, Seattle/Tacoma and Portland OR.
Estimate by AOL

*Market Forecast

The global Internet market is expected to soar to $23 billion.

Forecast by market segment 1995($M) 2000($M)
Network Services (ISPs) 300 5,000
Hardware (routers, modems, computer hardware) 500 2,500
Software (server, applications) 300 4,000
Services (electronic commerce, directory services, web tracking) 20 1,000
Expertise (system integrators, business consultants) 50 700
Content and activity (online entertainment, information, shopping) 500 10,000
Total Market 1,170 23,200

Estimates provided by: Hambrecht & Quist

150 million homes and businesses will be connected to the Internet by the end of the decade, up from 30 million today.

(Millions) 1995 1996 1997 1998 1999 2000
Users of PCs 144 167 184 203 217 225
E-Mail 35 60 80 130 180 200
Net/Web 9 23 46 81 122 152
Online/hybrid 8 13 18 23 27 30

Some estimates by The Internet Society

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* Contact:

Peter Conrad Cumminsky, consultant, ASEE, CET, Team OS/2
Reasonable Rates, Initial Consultation (up to one hour) Free.
peterconrad@hotmail.com or call (707) 987-9484

Created: Sunday, December 15, 1996 - 10:11:15 PM
Last Updated: Saturday, January 24, 1998 - 11:51:25 PM

Copyright © 1996 Peter Conrad Cumminsky.  All rights Reserved.

URL: http://webtaming.netfirms.com/shopm1/biz/taming/market.html